About J.R. Watkins

Our History…

From humble beginnings in Plainview, Minn., to a multi-national company,
one thing has stayed the same: Our commitment to making hard-working products from high-quality natural ingredients.

We’ve made our products in the same factory for over a hundred years. Take a tour in this short film.

The Product That Started It All

Wash and iron; cook and clean; repeat. Such was life for many women in 1868. But times were changing. Elizabeth Blackwell opened the first Women’s Medical College. Louisa May Alcott captured the period’s ideals and values in Little Women. And, hard-working wives and mothers with tired, aching muscles found relief in a new, all-natural liniment manufactured and sold by Joseph Ray Watkins.


Working out of his Plainview, Minn., home, J.R. Watkins made the one-of-a-kind pain reliever with camphor from evergreen trees and capsicum from red peppers. Still sold today, the Pain Relieving Liniment is now 96.5% natural and uses eco-friendly packaging.

 

“The Watkins Way”

From the beginning, J.R. Watkins has been committed to providing high-quality products and excellent customer service. Watkins first introduced the “Trial-Mark Bottle” and America’s first money-back guarantee in 1869. Relying on door-to-door sales, Watkins gave customers a risk-free way to try his products by adding a molded “trial mark” to each bottle. Customers who used the natural products and stayed above the mark could get a full refund.